Speaking Engagements

SACSC Congress 2025

For today’s tweens, skincare isn’t just self-care - it’s self-definition. Anastasia Pelot explores how early beauty rituals are shaping identity, belonging, and brand loyalty - and why malls must become spaces where young people feel seen.

UPCOMING

Seen vs Staged: Beauty as Belonging

World Retail Congress 2024

Authentic Engagement with Gen Z: Merging Conversational Commerce and Core Values

The critical role of authentic engagement in connecting with Gen Z through conversational commerce, showcasing how brands can effectively communicate and resonate with this demographic by integrating their core values.

Malls & Stores of the Future Summit 2026 | Melbourne, Australia | March 24-26, 2026

Youth as Signal, Not Segment

This talk reframes youth as signals, not segments, showing how their rituals of belonging and identity rehearsal in malls and stores reveal the future of retail design, leasing, and brand strategy.