I help brands, retailers, and global organizations understand the emotional infrastructure shaping youth culture — and turn those signals into strategy.
Gen Alpha influences roughly US$1 trillion in global spend today.
By 2029, their direct purchasing power is expected to surpass US$1.7 trillion worldwide.
Brands that fail to win their loyalty in the next 24–36 months will spend the next decade trying to buy it back.
(McCrindle, 2025)
How We Work
Fast strategic research
2–4 weeks
Deliverable: Signals report + implications
Executive Foresight Workshops
Half- or full-day sessions for leadership
Deliverable: Strategic frameworks + decision making clarity
Keynotes, private sessions, or advisory talks
Deliverable: Transformation, clarity, direction
6–12 month advisory
Monthly call cadence
Signal monitoring
Store/brand/consumer insight briefing
Board Advisory
House of Context
Translating cultural signals into strategies that build trust, belonging, and long-term relevance with the next generation.
Led by cultural strategist Anastasia Pelot